Is Mobile BI Worth the Hype?

SmartPhone BlackBerry 8707v Vodafone

Image via Wikipedia

By Ramy Ghaly

If yours is like the average business, chances are your need for mobile analytics is, frankly, limited. Most companies are toward the wide end of the funnel shown in the graphic below, with many employees using mobile devices for mundane matters like email access (the classic “BlackBerry use case”); perhaps a few of them benefit from high-end functions like alerts, and even fewer from interactive mobile analytics.

For users to benefit from mobile BI, they must be able to navigate dashboards and guided analytics comfortably — or as comfortably as the mobile device will allow, which is where devices with high-resolution screens and touch interfaces (like the iPhone and Android-based phones) have a clear edge over, say, earlier editions of BlackBerry.

The next time your BI vendors touts its mobile business intelligence capabilities, invite them to present use cases that demonstrate these capabilities as implemented at other customers.

Read More: “InformationWeek” Via ctrl-News

Advertisements

About Ramy Ghaly
Ramy Ghaly is a Marketing Technologist at Pragmatech. He's in charge of Pragmatech's online marketing strategy and implementation. Ramy has launched several successful online and social media marketing campaigns including a 6-month community and awareness building campaign that led to a listing in the reputable multi-client study of the Gilbane Group. Pragmatech's flagship product 'ctrl', a semantic search engine, was the only technology coming out of the Middle East that was recognized in the report, entitled "Semantic Technologies: Landscape of High Value Applications for the Enterprise", cited in additon to Pragmatech's semantic engine some of the largest software companies and leading research labs in the world.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: