Global ad spend ‘hit by Japanese earthquake and Middle East

By Ramy Ghaly

 

ZenithOptimedia cuts forecast for worldwide ad market by almost £1.5bn, as Egypt and Japan almost halt commercial ads

The Japanese earthquake and ongoing turmoil in the Middle East will strip almost $2.5bn (£1.5bn) from global advertising spend this year, according to a new forecast from Publicis Groupe’s media buying network ZenithOptimedia.

ZenithOptimedia reckons that Japan’s ad market is set to dip by 4.1% this year and Egypt shrink by 20%, but in 2012 the two will rise by 4.6% and 12% respectively.

The company also said that internet advertising will overtake newspapers to become the world’s second largest ad medium – behind TV – in 2013 .

ZenithOptimedia forecasts that newspaper ad expenditure will fall from $95bn in 2010 to $91bn in 2013, while internet ad spend will rise from $63bn to $94.5bn over the same period.

 

By   Via Ctrl-News

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About Ramy Ghaly
Ramy Ghaly is a Marketing Technologist at Pragmatech. He's in charge of Pragmatech's online marketing strategy and implementation. Ramy has launched several successful online and social media marketing campaigns including a 6-month community and awareness building campaign that led to a listing in the reputable multi-client study of the Gilbane Group. Pragmatech's flagship product 'ctrl', a semantic search engine, was the only technology coming out of the Middle East that was recognized in the report, entitled "Semantic Technologies: Landscape of High Value Applications for the Enterprise", cited in additon to Pragmatech's semantic engine some of the largest software companies and leading research labs in the world.

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