How “mobile Ads 2.0″ Will Let You Take Control of Your Monetization

By Ramy Ghaly

Along with the growth on the product side, monetization has followed, as Google’s recent earnings call demonstrated. We were fortunate to join the team at AdMob that pioneered some of the first mobile smartphone banners, which have driven results for advertisers and publishers alike for years. 

However, now that smartphones are increasingly consuming users’ attention and discretionary purchasing dollar, we are starting to see a shift in how advertisers and publishers think about monetization in mobile. This is resulting in a new wave of mobile advertising innovation – “mobile ads 2.0” – and with it, a wide range of novel approaches. 

The key theme of mobile ads 2.0 is publisher control.

Mobile monetization is not just about ads though.

Mobile ad networks are a component of successful monetization but can’t be everything

Even for large publishers, these ad products can complement the rest of a publisher’s ad targeted strategy to achieve optimal monetization with modest effort.

Mobile Ads 2.0 will be characterized by publishers increasingly taking control of their monetization strategy to drive more revenue and create better experiences for users.

By:  Via ctrl-news

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About Ramy Ghaly
Ramy Ghaly is a Marketing Technologist at Pragmatech. He's in charge of Pragmatech's online marketing strategy and implementation. Ramy has launched several successful online and social media marketing campaigns including a 6-month community and awareness building campaign that led to a listing in the reputable multi-client study of the Gilbane Group. Pragmatech's flagship product 'ctrl', a semantic search engine, was the only technology coming out of the Middle East that was recognized in the report, entitled "Semantic Technologies: Landscape of High Value Applications for the Enterprise", cited in additon to Pragmatech's semantic engine some of the largest software companies and leading research labs in the world.

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