Web advertising spend tops £4bn for first time

via Flickr”][ The New Generation URBAN LANDSCAPE ] The HER...

By Ramy Ghaly

Online advertisers in the UK took their annual spend to more than £4bn for the first time last year as the digital market share hit a record high.

Research published today by the Internet Advertising Bureau (IAB) and the accountant PricewaterhouseCoopers showed that online advertising grew by 12.8 per cent, from £3.5bn in 2009 to £4.1bn a year later.

The digital share of the UK’s total advertising spend of £16.6bn last year rose to 25 per cent.

The consensus expectation for online advertising for this year is growth of 7.7 per cent, although the IAB said its internal predictions were more optimistic.

Much of 2010’s online growth was driven by display advertising, which increased by 27.5 per cent from a year earlier to £945.1m, as more and more companies shifted spending on to the web.

Search advertising continues to dominate online advertising spending in the UK, which rose 8 per cent in 2010 to £2.3bn.

By THE INDPENDENT via Ctrl-News

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Is Mobile BI Worth the Hype?

SmartPhone BlackBerry 8707v Vodafone

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By Ramy Ghaly

If yours is like the average business, chances are your need for mobile analytics is, frankly, limited. Most companies are toward the wide end of the funnel shown in the graphic below, with many employees using mobile devices for mundane matters like email access (the classic “BlackBerry use case”); perhaps a few of them benefit from high-end functions like alerts, and even fewer from interactive mobile analytics.

For users to benefit from mobile BI, they must be able to navigate dashboards and guided analytics comfortably — or as comfortably as the mobile device will allow, which is where devices with high-resolution screens and touch interfaces (like the iPhone and Android-based phones) have a clear edge over, say, earlier editions of BlackBerry.

The next time your BI vendors touts its mobile business intelligence capabilities, invite them to present use cases that demonstrate these capabilities as implemented at other customers.

Read More: “InformationWeek” Via ctrl-News

HP To Acquire Analytics Specialist Vertica

This sign welcomes visitors to the headquarter...

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By Ramy Ghaly

The buyout will help HP counter IBM’s recent acquisition of Netezza as analytics sector heats up.


Hewlett-Packard said Monday it agreed to acquire Vertica, a privately-held developer of software that lets businesses analyze and interpret information stored in enterprise databases. The move should help HP keep pace with rival IBM, which recently bolstered its analytics portfolio with the buyout of Netezza.

HP officials said the deal will help enterprise customers cope with vastly increasing amounts of information coming into their organizations—through the Web, mobile phones, smart devices, and other sources.

IBM enhanced its analytics portfolio late last year with the $1.7 billion acquisition of Netezza, which bundles analytics software with specialized hardware.

HP said it expects the deal to close in the second quarter.

Read More “Information Week” Via ctrl-News

Why Watson and SPSS Are IBM’s Big Data Yin and Yang?

SPSS

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By Ramy Ghaly March 02, 2011

However, the promise of this holistic data environment doesn’t stop with IBM.

As I reported in a recent post explaining the limits of Watson as a machine-learning platform, its ability to process and answer questions based on natural language is a big deal, but the system as currently comprised is largely relegated to the realm of answering specific questions based on the very specific data loaded into it. However, thanks to a $14 billion investment in analytics acquisitions over the past several years, IBM has a robust portfolio products with which to complement Watson’s impressive capabilities. According to IBM VP of Predictive Analytics Deepak Advani, SPSS — the predictive piece of IBM’s analytics puzzle, which it bought for $1.2 billion in 2009 — might just be Watson’s ideal mate.

The next step is determining the best treatment plan, and that’s where Watson comes in.

Asked a question about the best-possible treatment plan for that particular patient, given the patient’s particular background, Watson could scour its database to suggest a plan, or plans, for the doctor to consider.

Read the full article in “The New York Times” Via ctrl-News

 

Is “Personalized News” a Trend that is here to stay or is it Just a Fad?

The New York Times

Image by Laughing Squid via Flickr

February 17, 2011

 

Many thanks to a growing number in conventional media, especially, online media that are now looking into customized news trends as an opportunity to  ride the social wave which offers their audience a free service that now allows them to “personalize news”. Although, this trend is not new, but lately I have seen major players in conventional news media giants like WSJ, NYT, WP, LA Times and others are jumping into, and offer such solutions to “personalize news”.

Here are some trends/facts of the media industry and how I do see it going. Nonetheless, a further deep analysis is needed to find out exactly if this trend sustainable or is it just a Fad?

I call this trend “News Social Communities“. In conventional media, personalize news services are new to traditional news agencies where they are engaging their audience to share, build communities, discuss hot topics in the news, and even be able to share their blog posts on hot topics or trending topics in the news today; similarly, to product/brand conversations on social media platforms like Twitter, Facebook, and LinkedIn; just to name a few.

One important finding is worth highlighting in the product functionality is its “search technology” which is being used today. So far, I have looked into most of these services and non offer the semantic approach in finding news. They are all still using keyword based search technology with lengthy profile filing to extract relevant news as per the user preference. However, this all could change the ball game with real challenges in the market place when differentiating elements introducing superior search capabilities.

Would you like to “personalize news feed” using the semantic approach?

I think most of the current and future users that are already have some user experience in this can now see the difference between “keyword based search technologies” opposed to “topic based semantic technologies”. One semantic technology product that recently introduced a free service using the semantic approach in personalizing news feed with the latest technology in “natural language processing”that has a very high accuracy in current industry standards is a service entitled “ctrl-news service”. Introducing this concept will not only be a unique product/service with great differentiating elements in search capabilities, but also it will build strong challenges to others market positioning for at least the next 3 to 5 years. News Social Communities are very attractive in many ways, one element is keen to stress about is “real ctrl” , it gives the reader/audience to really control the news they like/follow also gives them an ability to input their opinions, thoughts, and get engage in making the news more personal with their groups/communities.

For a real example of this trend, you can click on the link here: http://ht.ly/3TKCD

For another examples of this trend, please click on the WSJ: http://online.wsj.com/community

If interested, you can also find this article on Machable.com entitled: “trends in conventional media building social communities”: http://mashable.com/2010/08/10/personalized-news-stream/


What do you think about this trend? Would you like to name other similar services that are worth highlighting? Do you think this trend is here to stay?

 

What is “ctrl-news” ? FAQs #search #media #analytics #semantic #textmining #datamining #news

ctrl

Image via Wikipedia

Ramy Ghaly February 16, 2011

Ctrl-News is powered by the “ctrl semantic engine“, ctrl-news is an online service that can be viewed as a “customized news homepage” for its users.

The ctrl-News homepage allows users to filter news semantically and topically, depending on their preferred and customized subject(s) of interest. Moreover, users can see an automatically-generated summary, as well as the entities and the key topics (disambiguated) for every news article received.

Who is behind ctrl-News?

ctrl-News is not only powered by the ctrl semantic engine, it was actually created by the same team who created ctrl to show ONE possible application that can be built on top of their semantic engine ctrl – the first product of the Research and Development group at PRAGMATECH.

 

How to register to this service?

Click on the “FREE Sign Up” button and fill in the required fields in the personal settings. You also need to provide ctrl-news with at least one subject of interest that you like to follow.

 

The following error appeared “Subject of interest X has 44 words. It should have a minimum of 80 words” why is that?

ctrl-News relies on heavy semantic analysis of the text that comprises your subjects of interest in order to find the most related articles from everyday’s news. Knowing that, it is recommended to enter at least 80 words in each subject of interest to ensure best results.

 

How to retrieve my password?

Click on the “forgot my password” link on top , and provide us with either your username or email. We will reset your password and send you a new one to your registered email.

 

Concerning retrieved articles, what retrieval accuracy should I expect from ctrl-news?

ctrl-News results are all automatically generated by the ctrl semantic engine, and, therefore, rely totally on the topical similarity between the entered subject of interest and the processed news articles. Therefore, in some cases, the returned articles do not match the user’s expectations – although we are certain that our accuracy in determining topic relevancy is extremely high. Please use the feedback functionality to report such cases helping us accordingly to improve the existing system.

 

How does ctrl-News decide on the similarity between articles and my subject of interest?

ctrl-News uses the ctrl semantic engine to process each subject of interest you enter. It then tries to find the most related articles from the processed news articles based on their topical similarity (in addiction to other subtle document attributes). By topical similarity we mean that the main topics of the subject of interest are similar to the ones of these articles. Accordingly, you might receive articles that are discussing the same topic with different ‘players’ (location, people, etc). Please use the feedback functionality to report the cases where you didn’t find the results relevant.

 

How far back does ctrl-news retain my retrieved results?

Currently 2 weeks. However, we may prolong this period in the future if enough users deemed this necessary.

 

What is meant by entities?

The Entities section displays all the ‘names’ of things that ctrl automatically identified in the text along with their specific type and definition. These include names of Agencies, Associations, Awards, Brands, Companies, Consumer products, Diseases, Educational institutes, Events, Medicines, Organizations, Outlets, People, Political events, Political group, Publication, Software systems, Teams, Tournaments, Websites, gadgets.

 

What languages does ctrl-News support?

Currently, ctrl-news only supports the English language. However, with relatively minimal effort, its semantic engine can virtually support any language.

 

Can I advertise on ctrl-News?

Pragmatech’s ctrl team is currently working on another application that can showcase their ctrl engine’s superiority in semantic analysis through semantic push of ads on ctrl-News. This functionality will be free of charge and very easy to use. Stay posted!!!

 

Which media sources do you fetch your news from?

On the bottom part of homepage (when not logged in) a list of news sources appears in a flash animation. Also, you may find the list in the archive section. However, this list contains more detailed information of the RSS feeds ctrl-news fetches from each of these news sources.

 

ctrl-news have a predetermined list of news sources. Can I add or suggest a new one?

We welcome all suggestions and we will try to process all requests. Clearly, multiple requests for the same news source will receive more consideration than others.

 

How many friends can I invite to join ctrl-News?

Invite as many friends as you like, or share it on your favorite social-network by using the existing share panel found on all pages.

 

How to stop receiving the daily emails while retaining my registration with ctrl-news?

Login and go to your “My Profile” page (link on top). Click on the “Personal Settings” panel, and tick the “Deactivate Your Daily Email Report” checkbox.

 


Since ctrl-News is powered by the ctrl semantic engine, its results are more accurate than any of the other existing keyword-based attempts. We hope you find ctrl-News beneficial. Don’t forget to provide feedback and why not even invite few of your friends!

Via ctrl-News

Take ctrl of the news today! Now you can personalize your news feed in a way never done before

User Experience consists of Usability, Look an...

Image via Wikipedia

As some of you might have already noticed, a new version of ctrl-News is now online. This version includes many new features along with a completely revamped and more user-friendly design.

 

The new website allows you to add subjects of interest on the fly using the “ctrl-this” functionality. It also displays the Entities (companies, people, tournaments, publications, brands, products, countries, etc) and the category automatically identified for each article along with the pre-existing sections of the summary, the key topics, as well as a sample of topically related articles.

 

Also added are two sections that allow you to view the automatically generated “Hot News” and “Most Followed” (article) as well as your ratings’ statistics and friends’ invitations status.

 

The new ctrl-News version makes your user-experience more pleasant!

 

ctrl-News always welcome your comments/feedback.

 

Via Pragmatech R&D Team – ctrl Group

 

Does Social Media Sets “New World Order” in Building Revolutions Throughout the Middle East?

The Suez Canal crosses the Suez isthmus

Image via Wikipedia

BY consultramy

While the uprising started in Tunisia requesting from a long dictator to step down, Egypt is following suite of the recent Tunisian’s Jasmine Revolution seeking reform, freedom, and respect by using social media to organize, communicate, and express their feelings not only to the world, but to say to their dictators “this is the end of your rule, and now is our time to make the change weather you like it or not”.

The young catalysts of Twitter, Facebook, and social media are behind the driving force of the revolution not only in Tunisia and Egypt, but also in Jordan and Yemen where the role of social media has proven a new world order in digital social communications to bring dawn totalitarian regimes all over the Middle East. Nonstop-able young embryonic youth, the educated elite of the Arab world are speaking out seeking freedom. Yes, freedom is a high commodity especially in the Arab world where no real democracies exists; yet decades of totalitarian regimes that took the power of their people and turned them into modern slaves. Moreover, the blocked elite of Egypt are speaking out after thirty years of unprecedented selfish rule that stole their dignities by keeping them away from engaging in decision making, take responsibilities of their future are now fighting for their pride in setting the road map to gain freedom, the right to speak out, needless to say, gain respect by re-writing history that makes them proud citizens of their forced change to set a better example not only to Egypt, but to other dictators in the Middle East and the world. Now, social media set fear in dictatorships throughout the Arab world where Egypt’s dictatorships shut down all social networks and communications to put more pressure on the young youth to stop their uprising, but that not only turned against the totalitarian regime, instead, it sparked more anger and gave the youth more reason not to give up that easily; yet embrace the fight for freedom to the end while Mr. Mubarak is witnessing his last moments of the 30 years old rule.

Going social in the digital world is building a new world order by driving change and bringing down dictators at least in the Arab world. The young blocked elite of Egypt are seeking change from regime reform, free elections, and the ability to choose their own leaders, to requesting their basic civil rights to be heard and respected; yet achieving it is even more challenging when chaos takes over in the streets and sets a whole new ball game. Social media is playing a vital role to make change possible and give these young rebels a tool that it was unprecedented before having the ability to bring down dictators and set a new world order in social digital communications.

Important facts about Egypt according to CIA FactBook‘s latest figures: 2010

Population: 80 Million

Median age: 24 years

GDP: Approximately $216.8 billion (2009)

Per capita income: $6,200 (GDP/year-PPP 2010)

Unemployment: 9.7% (est.)

Poverty: 40%

Strategic interests to the world:

  • Israeli/Egyptian Peace Treaty signed In 1979.
  • It is estimated that 10 percent of the global crude oil demand passes through the Suez Canal.
  • The biggest population in the Middle East
  • Egypt receives nearly $2-$3 billion in aid per year from the United States.
  • Egypt holds ancient treasures and artifacts.
  • The Pyramids are one of the top wonders of the world.
  • A global destination for tourists making it one of the top tourist markets in the world.

Popular Hash Tags used for the “uprising in Egypt” on Twitter:

#liberation technology

#social freedom

#twitter revolution

#SM revolution

#Egypt

#jan25

#freedom

#Tahrir

#Cairo

#reform

#protest

#democracy

#support

#liberty

#civil liberty

#uprising

#Mona Altahawy

Latest Sentiment analysis of Egypt’s uprising since it started six days ago on January 25, 2011

Link here: Egypt’s Uprising Sentiment Analysis

About the Author:

Ramy Ghaly is a Marketing Strategist with more than ten years in international markets experience. He held professional and managerial positions in varicose global markets in various industries ranging from retail, wholesale, consumer goods, to technology product management with concentration in channel development. In addition, He holds a degree in International Marketing Management with a minor in International Relations and Middle Eastern studies from Daytona State College. He is interested in social media developments, next generation search technologies, semantic search engines, and text analytics; needless to say, strategies in geopolitics, Middle Eastern Studies, and Environmental factors that affect global business growth are general interests that keen to always monitor and encourage writing about.