Is Mobile BI Worth the Hype?

SmartPhone BlackBerry 8707v Vodafone

Image via Wikipedia

By Ramy Ghaly

If yours is like the average business, chances are your need for mobile analytics is, frankly, limited. Most companies are toward the wide end of the funnel shown in the graphic below, with many employees using mobile devices for mundane matters like email access (the classic “BlackBerry use case”); perhaps a few of them benefit from high-end functions like alerts, and even fewer from interactive mobile analytics.

For users to benefit from mobile BI, they must be able to navigate dashboards and guided analytics comfortably — or as comfortably as the mobile device will allow, which is where devices with high-resolution screens and touch interfaces (like the iPhone and Android-based phones) have a clear edge over, say, earlier editions of BlackBerry.

The next time your BI vendors touts its mobile business intelligence capabilities, invite them to present use cases that demonstrate these capabilities as implemented at other customers.

Read More: “InformationWeek” Via ctrl-News