Is “Personalized News” a Trend that is here to stay or is it Just a Fad?

The New York Times

Image by Laughing Squid via Flickr

February 17, 2011

 

Many thanks to a growing number in conventional media, especially, online media that are now looking into customized news trends as an opportunity to  ride the social wave which offers their audience a free service that now allows them to “personalize news”. Although, this trend is not new, but lately I have seen major players in conventional news media giants like WSJ, NYT, WP, LA Times and others are jumping into, and offer such solutions to “personalize news”.

Here are some trends/facts of the media industry and how I do see it going. Nonetheless, a further deep analysis is needed to find out exactly if this trend sustainable or is it just a Fad?

I call this trend “News Social Communities“. In conventional media, personalize news services are new to traditional news agencies where they are engaging their audience to share, build communities, discuss hot topics in the news, and even be able to share their blog posts on hot topics or trending topics in the news today; similarly, to product/brand conversations on social media platforms like Twitter, Facebook, and LinkedIn; just to name a few.

One important finding is worth highlighting in the product functionality is its “search technology” which is being used today. So far, I have looked into most of these services and non offer the semantic approach in finding news. They are all still using keyword based search technology with lengthy profile filing to extract relevant news as per the user preference. However, this all could change the ball game with real challenges in the market place when differentiating elements introducing superior search capabilities.

Would you like to “personalize news feed” using the semantic approach?

I think most of the current and future users that are already have some user experience in this can now see the difference between “keyword based search technologies” opposed to “topic based semantic technologies”. One semantic technology product that recently introduced a free service using the semantic approach in personalizing news feed with the latest technology in “natural language processing”that has a very high accuracy in current industry standards is a service entitled “ctrl-news service”. Introducing this concept will not only be a unique product/service with great differentiating elements in search capabilities, but also it will build strong challenges to others market positioning for at least the next 3 to 5 years. News Social Communities are very attractive in many ways, one element is keen to stress about is “real ctrl” , it gives the reader/audience to really control the news they like/follow also gives them an ability to input their opinions, thoughts, and get engage in making the news more personal with their groups/communities.

For a real example of this trend, you can click on the link here: http://ht.ly/3TKCD

For another examples of this trend, please click on the WSJ: http://online.wsj.com/community

If interested, you can also find this article on Machable.com entitled: “trends in conventional media building social communities”: http://mashable.com/2010/08/10/personalized-news-stream/


What do you think about this trend? Would you like to name other similar services that are worth highlighting? Do you think this trend is here to stay?

 

Take ctrl of the news today! Now you can personalize your news feed in a way never done before

User Experience consists of Usability, Look an...

Image via Wikipedia

As some of you might have already noticed, a new version of ctrl-News is now online. This version includes many new features along with a completely revamped and more user-friendly design.

 

The new website allows you to add subjects of interest on the fly using the “ctrl-this” functionality. It also displays the Entities (companies, people, tournaments, publications, brands, products, countries, etc) and the category automatically identified for each article along with the pre-existing sections of the summary, the key topics, as well as a sample of topically related articles.

 

Also added are two sections that allow you to view the automatically generated “Hot News” and “Most Followed” (article) as well as your ratings’ statistics and friends’ invitations status.

 

The new ctrl-News version makes your user-experience more pleasant!

 

ctrl-News always welcome your comments/feedback.

 

Via Pragmatech R&D Team – ctrl Group